Tony Goodwin, Founder & CEO of Antal International, has won the prestigious award of “Entrepreneur of the Year” at the Recruiter Awards 2016 ceremony.
Tony was shortlisted for the second year in succession and this year, his significant impact on the recruitment industry in terms of creativity, sustainability and profitability, was recognised with this award.
The short list of nominees was released in March and Tony was competing with well-known and highly regarded peers from the industry. The competition was indeed fierce and business practices, professionalism and ethics of the highest standard were the main criteria measured when deciding on the ultimate winner.
The Recruiter Awards are considered one of the prestigious highlights in the recruitment community calendar. Held on the evening of the 4th May at the Grosvenor House Hotel in London’s glamorous Mayfair the industry’s movers and shakers were recognised for their achievements and contribution throughout 2015.
Antal International, founded in 1993, is a global management and professional recruitment specialist that offers more than just a local recruitment solution, due to the impressive range of sector-experienced industry leaders and traditional recruiters in more than 130 offices in 32 different countries around the globe, being one of the world’s largest and most successful privately owned international recruitment companies and globally recognised.
Antal also offers to entrepreneurs or self started professionals, the opportunity to build and develop their own recruitment business as an Antal franchise, facilitating the acquisition and the use of the intellectual property.
In a span of five years Antal International Network, a recruitment firm has been able to have a strong foothold internationally and across India. Joseph Devasia, Managing Partner shares his brand’s inception, journey and expansion plans:
Tell us about Antal International
Antal International Network is a global Executive Recruitment firm combining permanent, temporary, interim and contract recruitment solutions. Launched in 1993 by Tony Goodwin, Antal International is headquartered in London. Antal today has over 130 offices in 35 countries and is the fastest growing privately owned recruitment organization all over the world especially in Europe, Asia and Africa.
In the initial years Antal offices were present in the UK, Poland, Hungary and Russia and by 1997 there were Antal offices in Italy, Germany, Netherlands and Switzerland. In around 1998, Antal International joined the Asian market by opening a mainland office in Beijing, China. Through 2003 – 2006, Antal International strengthened its European presence by opening offices in Croatia, France, Romania and Bulgaria. Antal International entered the Indian market in late 2006. Being the first franchisee in India, I established business in Jan 2007. Antal realised immediately that this was a goldmine waiting to be explored, hence in late 2008; Doug Bugie who was then the CEO at Antal International Network floated the idea of franchising further in India and suggested that I could enter into a JV with Antal to help expand its footprints further in the Indian recruitment industry. Since then began Antal’s journey of franchising in India and over the years, we have been able to establish 35+ successful franchisees. In a span of five years, Antal has established offices in more than 13 cities across India, filling nearly 600 business critical vacancies in 2012.
Share the USP of your brand
Our USP is that we offer recruitment business with comprehensive induction training for two and a half weeks along with access to nearly 20 years of IP (intellectual property), total transparency and access to all of our global clients with whom business has been done before – around 60,000 records and a network of colleagues and peers who proactively share clients, candidates and fees. Antal International helps individuals own a unique brand, develop meaningful business relationships and attract affluent clients.
What kind of business model do you offer?
Antal International operates a joint venture in India along with its most successful franchisee in India. This joint venture offers professionals with a successful track record to buy an Antal franchise and set up their own recruitment operation. Antal would consider operating via the Area Development route for each state/region in India.
Where do you see the brand in five years?
Antal International is the fastest growing privately owned recruitment organization all over the world especially in Europe, Asia and Africa. We plan to franchise our network to 600 offices over six continents within the next seven years. Keeping with the Antal entrepreneurial spirit, we always think how to optimise our position in the global market. We are relentless in our development of the Antal International unique culture of sharing information, knowledge and experience around the globe.
We officially launched our office in Mexico this year, which will cover all Central America regions. We are also going to open more offices in South East Asia, South America and Australia – where the economies are large, sophisticated and systemic. In India, we are looking forward to a pan-India expansion especially in tier II cities. We are looking at opening at least 20 new Antal offices in India in the next year.
What according to you is the scope for aspiring franchisees in this business? Is the future bright in the years to come?
The recruitment industry is witnessing a paradigm shift. Today clients need specialist recruitment partner to help them find the best people for specific roles. Recruitment business today is all about right positioning in the industry as an industry expert at an influencing level with the decision makers. Hence, there is a huge demand of experienced recruitment experts who can train and mentor experienced professionals to utilise their industry knowledge and experience by placing the them at right places.
Tel: +91 22 40634901
402, Shalimar Morya Park, Off New Link Road, Andheri (w), Mumbai – 400 053, India
What an event! When we all come together the power of the Antal spirit is so strong it creates such a buzz which is evident to even our VIP guests.
The venue this year was sleek as the conference centre was self contained with everyone in one zone this was great as we kept us together. It was amazing to greet everyone for around the world as people started to arrive on Thursday morning for the International Owners meeting. There is something to be said about seeing someone that you converse with on the phone / via email and then in person to exchange warm welcomes.
Everything was ready to roll for the Franchise Advisory Council and the Owners meeting which was chaired by Alan Russell. The core of the meeting centred on the feedback from the survey sent to the network with some positive stats and some areas for further improvement. Tremayne Elson, our dynamic and energetic CEO responded strongly to the feedback from the network with some news on investments, forth coming projects and initiatives which included discussions around the structuring of royalty fees – there were some happy owners as they felt they were being listened to by Antal. An open question and answer sessions with Tremayne Elson, Tony Goodwin, Doug Bougie and Rakesh Patel allowed the owners to get in step with the vision of Antal for the coming years and ask their questions about this.
This was followed by an inspirational discussion with Jim Weber, our business partner from the US – he wowed the room with his sheer determination to succeed with his results of $1 million per annum got everyone’s attention. He shared with passion his key drivers and factors of his success.
Thursday evening was a light hearted evening of networking fun with an informal ‘pub style’ quiz. With so many people to exchange with, it was a late night and an early rise for a full conference day.
Friday was back to back with inspirational speakers – Tony Goodwin kicked off the day reviewing the highlights of the 20 years and the vision of the business. The new board of Antal was introduced and they outlined their ambitions. Tremayne Elson discussed the innovation and plans for the year ahead and the focus on quality volume recruitment and one brand one business. Leticia de la Herrán discussed changes in the market and how this would affect Antal. Mike Ryall discussed the vision of Parkside and then welcomed back Doug Bugie.
Nigel Risler was the first of the leading speakers who challenging us to stay focused and ‘in the room’ when dealing with clients. Nigel shared his view that there was 4 key types of people in the business: “monkeys”, “elephants”, “lions” and “dolphins”.
“Monkeys” are sociable, dynamic, demonstrative, enthusiastic, and persuasive people. Dolphin type of person is someone who caring, encouraging, sharing, patient and relaxed. “Lions” are competitive, demanding, determined, strong-willed and purposeful. “Elephants” are more cautious, precise, deliberate, questioning and formal. Nigel recommended approaching every person in business remembering these types and trying to transform your communication style accordingly.
Top tips from Nigel were:
- “No one can go back and make a brand new start. But anyone can start right now and make a brand new ending”.
- “If staff feels valued and involved, they’ll always go the extra mile and take the initiative”
- “It’s a great privilege to be in company of most international collection of business people in recruitment”
- “Chase your passion, not your pension”
- “Without trust you are finished before you start”
The next key speaker, Mike Walmsley talked about eight of the most powerful recruiter strategies. According to Mike, 52% of salespeople give up after only one rejection. Only 4% will try more than 4 times but on average, to get 1 client you must have get 8.4 rejections.
A market focus was shared by our leading members of the Antal Network including Joe Devasia, Alan Russell, Luc Jones, Ahmed Saleh, Tremayne Elson and Eva Pique who discussed their local markets.
After presentations from Antal Egypt, India, SA, Russia, Mexico and Germany, the next speaker Will Kintesh shared his precise tips on successful networking:
- networking rule#1 always remember person’s name as it’s the sweetest sound ever for this person
- networking rule#2 always try to find something in common with the person you want networking with
- networking rule#3 never ever mix networking with sales. Think how this person can benefit of knowing you!
And the main golden rule was to spend more time to be interested rather than to be interesting.
Mike Southon, our compare for the day conducted an interview with Tony Goodwin. They discussed Tony’s success as entrepreneur and Tony shared his own tips on growing an international business. The main message was to realise that we get paid to make things happen, persuade and influence. “Go communicate!” (c) Tony Goodwin.
Mike Southon closed the conference with an inspiring speech on entrepreneurship where he managed to apply Beatles role model.
Tips from Mike were:
- “Never ask for permission but always ask for forgiveness afterwards”
- “Find a foil – someone with the opposite set of skills as you have”
- “Simple rules of making business: there’s nothing can you do that can’t be done”
The conference was wrapped up and everyone took time to unwind and prepare for the Gala Dinner and Awards, a black tie event which is the highlight of the Antal calendar (with a photo booth to capture teams posing for fun as hard evidence).
The awards were given in a wide range of categories which also included the Antal Spirit award which went to the office of Ahmed Saleh and the Network office of the year which was awarded to India office in Mumbai. We celebrated the success of our internationalists, top billers / top placers and top one man offices. The coveted Chairman’s award was won by Mike Ryall of Parkside who also got a standing ovation.
We all then got on the dance floor to bogey the night away with highlights of traditional dancing from our Indian, South African, Chinese and Russian offices.