Building a Brand called – YOU: Compiling Great Content

Continuing from where we stopped.. Our previous article “Getting Started” focused on why professionals can’t ignore social media, how it can be used to showcase one’s expertise and knowledge and thus help build a professional brand for themselves.

In this next article, we will focus on how to compile great content

One of the biggest challenges people face while building their professional brand online is creating good content. Penning down thoughts, opinions to compile a thought driven article that will attract an audience and add value to their knowledge is quite often assumed to be an ordeal. However that is not the reality, on the flipside you need not be an author extraordinaire like Zig Ziglar or Deepak Chopra to write influential content. All you need is some thought provoking topic penned down is simple comprehensible, day to day language and some time and patience and you have some good content. Content that will be of interest and learning for your audiences, content that they will want to share with their network and content that will help increase your credibility within your professional network.

If you’re going through a similar dilemma of whether to ‘Write or not to Write’; we have 5 easy steps to help you draft some informative and shareable content

STEP 1 Pause, Relax & Think:

Before you start penning down your thoughts, start by creating a small review chart with the following

  • Who are your audience?
  • Which platform are they on?
  • Do you have a topic in mind?
  • Are you well versed with the subject you want to write about?
  • Is it already been written about (Google the topic you intent to write about.)
  • If yes, do you have a different opinion about the topic? Are you being repetitive?
  • Prepare a draft content – (jot down points, prepare a rough skeleton of what’s in your mind)
  • Do you have enough content (750 – 1200 words for an article, if its lesser that that you may consider posting it as a post on LinkedIn or as a Tweet if it’s just a thought)
  • Start researching about the topic – take down points, cues that you would want to add to your article

It is important to put down your thoughts on paper before you start punching the keys on your keyboard; it gives you an overview of what your article should look like.

*Avoid controversial topics that may hurt someone’s sentiments or create a controversy or attract negative comments

Step 2 Look for Inspiring stories:

This is for someone who may not have a topic in mind, so how do you go about… Look for inspiration from

  • Blogs
  • News Article
  • Pulse Articles
  • Real Life Experience
  • Conversation with someone that may have triggered a thought
  • Books

These platforms may help trigger a topic you may want to write about for e.g.

  • A news article about something related to the industry you work within. Some new Government policy that may impact your industry, a new trend within the industry that could be a game changer. You may have an opinion on various news articles that make Headlines and these thoughts can then be shaped into an article.
  • An article you read on a blog, magazine or on LinkedIN pulse; you may have a different opinion about it or you may want to add something more to it.
  • A real life experience or a conversation with someone that may have triggered a thought
  • A book you may have read that may have left an impact on you.

These are few platforms where you can draw inspirations or ideas from.

STEP 3 Pick Your Platform:

Like I said in the first step when you start bulleting your thoughts you get an idea of how your article would look. Depending on the content you have you can then choose the platform you want to post your piece on.

STEP 4 Start Drafting:

Now you have the topic you want to write about, the skeleton of the article will give you an idea as to how your article should look, the content you have, the audience you want to target and the platform you should use to post the article on

Now you can start putting your thoughts into sentences and start putting together the first draft. Don’t bother about how grammatically right your sentences sound, as of now focus on your objective. When you are done with the first draft, read it again and this time you will start having a better understanding of how you want this article to look as the article will start taking shape now. Proof reading it the third time may give you more clarity on the article and by now you will have your article ready, another glace will help you edit it to make it more impactful.

It’s always advisable to get someone to review your article and give you honest opinion as well as suggest a few changes if need be. Tell them your intention as to why you want to post this article and ask them if your article resonates your objective.

Pick a headline that will attract audience to click on your post and read the entire article.

Step 5 One Final look

Review your blog one last time, check for spelling or grammatical errors. Format your content. Select relevant images you would like to add along with it

Step 6 POST

Once you’ve proofread the article are happy with the final result; you may post it on appropriate platform.

Note to Remember: Don’t try to write about everything you know in one article. Focus and stick to the initial layout of your article.  Use simple terms that make your article an easy and comprehensible read. If your positioning is clear, it’s much easier to stand out and attract traffic.

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About Antal India Recruitment Blog

Founded in 1993, Antal International is a global Executive Recruitment firm with 120 offices in more than 30 countries We work with professional and managerial talent worldwide. works with many of the world’s most successful and ambitious employers. In January 2007 Antal International established the first office in India, which led to the opening of 38 offices in 14 cities. In 2013, Antal named Joseph Devasia as its Managing Director for Antal International Network, India – the man who brought Antal to India 9 years ago. Antal India today has 100+ consultants working across offices in India filling more than 3000 assignments at the mid – senior level. Antal India today has offices specialising in various industries like FMCG/CD, Ecommerce, IT, Pharma, Auto, Engineering, Manufacturing, Real Estate, Construction, Retail, Oil & Gas, Aerospace, Defence. Clients: Over the past 22 years, Antal has worked with over several thousand clients making 60,000 placements. Antal extensive network of offices and deep market expertise is what sets Antal apart from its competitors. To know more about us – www.antal.com

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