5 great books for Sales Professionals

Long weekends are a great way to relax and there’s nothing better that having a great book to accompany you. This weekend we are giving you 5 great books that you can get your hands on if you are a sales professional, business owner.

With a goal in mind to inspire you and help you improve your sales skills we asked our Franchise Training Director, Ms. Shinu Jose to suggest 5 of her favorite sales books that she believes are a must-read for anyone who is involved with sales on a daily basis

So here’s her list….

Secrets of Closing a Sale- Zig Ziglar

Zig Ziglar is synonym with sales, if you’re passionate about sales there is a very low change that you may not have reads his books. ‘Secrets of Closing a Sale’ is a must on my list of recommendations because of one of the key things he highlights which I feel that most of us choose to ignore “there’s no room for success in a salesman’s career if he’s taking the fast route, making the quick sale, and then locking the door behind him.” He gives a number of examples through humorous real life situations and thought provoking questions that can be used to influence a yes from your prospects.  He suggests techniques that are easy to understand and apply, yet have a far-reaching impact.

How I raised myself from failure to success in selling- Frank Bettger

This is one inspiring story that someone can relate to, how Frank Bettger failed insurance salesman, to owning his own estate and having the possibility for early retirement. This book is a  journey through his financial stability with examples from his personal experience. Some overarching themes that his book highlights include the best ways to conquer fear, the power of enthusiasm and more. A must read for someone who is going through a rough patch and is trying to find a find their spark again

Influence- the Psychology of Persuasion- Dr Robert Cialdini

Whenever we are asked to purchase something, do something, meet someone we have to be persuaded before we agree. We simply want a reason behind everything we do. As a sales professional persuading business prospects, customers is part of our daily work routine.  In this book Dr Robert Cialdini brilliantly puts down 6 principles of persuasion, talks about why people say “YES” and how to persuade them to say yes.

Negotiation Genius- Deepak Malhotra, and Max Buzerman

A brilliant book by 2 geniuses, who list down proven strategies, principles and habits that can help you achieve positive results in any negotiations. This book is the perfect guide for preparing and executing negotiations – whether its cracking a business deal or negotiating a home deal or your next salary.

Hardball Selling- Robert L Shook

Shook guides sales persons to master hard selling using four basic principles. He focuses on various steps in a sales process such as getting past the “gatekeeper” to the single-minded tactics necessary to close a sale.

Here’s to a great weekend… Happy Reading

Keep Learning, Keep Grow

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About Antal India Recruitment Blog

Founded in 1993, Antal International is a global Executive Recruitment firm with 120 offices in more than 30 countries We work with professional and managerial talent worldwide. works with many of the world’s most successful and ambitious employers. In January 2007 Antal International established the first office in India, which led to the opening of 38 offices in 14 cities. In 2013, Antal named Joseph Devasia as its Managing Director for Antal International Network, India – the man who brought Antal to India 9 years ago. Antal India today has 100+ consultants working across offices in India filling more than 3000 assignments at the mid – senior level. Antal India today has offices specialising in various industries like FMCG/CD, Ecommerce, IT, Pharma, Auto, Engineering, Manufacturing, Real Estate, Construction, Retail, Oil & Gas, Aerospace, Defence. Clients: Over the past 22 years, Antal has worked with over several thousand clients making 60,000 placements. Antal extensive network of offices and deep market expertise is what sets Antal apart from its competitors. To know more about us – www.antal.com

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