How ‘visible’ are you?
In the crowded mid layer of the industry, how do superlative performers create a differentiation – enough for them to be sought out wooed by recruiters? What should such candidates who are in my words “happy where they are” or “passive”, do to explore opportunities which may be potentially rewarding and provide a career development opportunity in the crowded mid-layer of the industry?
Keeping in mind that most skill levels acquired are almost uniform across the service industry, the differentiator among such passive candidates would mostly be measured by leadership, knowledge and keenness to get the search light on them. Although some social media sites do provide visibility of one’s skills, it is still a difficult way to get/attract the attention of a recruiter.
If you are grappling with these questions, and are interested to get onto the radar without looking too desperate, read on:
Indulge in thought provoking content: Using platforms like industry forums, weekend technology debates, LinkedIn groups and other platforms on the Internet will help you gain visibility. There are many forums and platforms online where IT industry professionals discuss various issues, topics, and industry related queries, which one can answer and position oneself as an experienced industry leader who understands his/her industry well.
Use social media: Social media is a must in today’s day and age, your visibility on sites like Twitter and LinkedIn will definitely help you stand out and depict you as an expert analyst on relevant topics, surrounding your industry. Keep a track of what’s happening in your industry, latest trends, developments, news articles; read as much as you can and use social networking sites to express your opinion on subjects pertaining to your industry.
Keep a tab on recruiters: Just like professional recruiters are keeping a close watch on industry leaders, professionals should also keep a tab on recruiters posting jobs in their area of specialisation. It is always advisable to research and read about recruitment firms as well as their consultants before you connect with them. Most recruiters prefer exclusivity to the candidature, so this needs careful planning. It’s always best to work with niche recruiters who have knowledge and understanding of the sectors/discipline they work in. They know the current trends, they have researched, studied and analysed the industry inch by inch and hence, know the skills, expertise required to work in that sector/discipline.
Blog: You may wonder what you would write about, but blogging is the best medium to display your industry knowledge and expertise. No other social media platform gives you the exposure that your own blog would. You must communicate using your blog. It is also essential to follow your followers, read their opinion on the content you write and respond to them at all times, whether they agree with you or not or they have queries which may be trivial. If you don’t, you’ll be forgotten and they will move on to others who are more responsive and value them more.
When you have spent 10+ years within a single industry and have scaled up the industry ladder, it shows passion for that particular industry. Use your passion, your industry expertise and experience to make yourself a household name within that industry.
Making yourself visible is the first step one has to take to move ahead in one’s career.
This article is authored by Vinu Nair, Managing Partner Antal Chennai . This article featured in Times Ascent
Vinu Nair has worked in the Sales & Marketing and IT sector for more than 20 years. He was Vice President at NTT Data, managing their business in India and Middle East region. He played key roles in the SAP delivery team for many years before moving to Sales and Business Development.
Vinu Nair is highly proficient in ITES space and has an exceptional understanding of Delivery, Presales and Sales responsibilities. During his delivery role he has worked with clients in multiple geographies and managed to maintain a large network of candidates and clients.
To know more about Vinu Nair & his team, visit his microsite http://www.antal.com/office/chennai-cathedral-road-india/122