I started my career in industrial sales. And like every other industrial sales person, I was also trained to prospect with those customers who experience a pain area, and my product/service/solution would alleviate that pain. Only after establishing that I can help remove that pain area, would I move forward with commercial conversations with the purchase/procurement teams.
This process is almost the norm in the industrial sales sector where salespersons develop their knowledge of a sector and at the same time, continue to develop their relationship with the line managers – people who we then used to refer to as MAN- a person with Money, Authority and Need. Even though the term is a thing of the past, the concept remains the same – prospect with the one who has a need and authority.
When I talk to my ex-colleagues who have continued to work in the same space and have grown from the ranks to manage country level operations and in some cases, multi-country operations, I safely conclude that the sales process remains the same and the gestation to become a good sales leader is still a function of knowledge and connections of/within the Industry.
You may be wondering what this ramble has to do with recruitment?
When I joined Antal, I was pleasantly surprised to learn that Antal’s market development and sales fundamentals closely resonate to what I learned in my formative industrial sales years- GO TO THE PERSON WITH THE PAIN.
And therefore, we emphasize prospecting with line managers – hiring managers – people who are in real pain because they are missing a team member. These line managers have a department goal/ objectives that contribute to the larger revenue and profitability picture of the company as a whole. Having an appropriate team in place is pre-requisite for achieving the goal.
If the right talent is not available, it puts a lot of strain on the Team Lead/Head and the rest of the team- it means stretching self to breaking point, compromising work-life balance and quality of life, cutting a sorry figure with the management team and some cases not using the best of the Technology.
When I prospect, I am looking for pain – I am trained to look for pain. Even as somebody in recruitment, I am looking for the pain the line managers are going through because of lack of great talent in their teams. And if I am able to present the right candidate who can help not only fix the problem but also increase productivity, market share and increase the morale of the team- I believe my role as a specialist recruiter is justified.
But if only, selling within Recruitment was so easy!!
Into this equation, however, I have to very often deal with, is somebody completely unrelated to the pain, Somebody who doesn’t empathise with the pain of the line manager, somebody who is extremely clinical – sometimes to an extent, that they are only talking about number of resumes, lowest quote and not the best candidate. This somebody is the Talent Acquisition (TA) team.
I have been a hiring manager myself within IT industry and I do think that more than the cost savings, the TA team also need to be measured against opportunity costs lost to the business, compromise in quality of life, deteriorating health of the line manager because a great talent couldn’t come on board.
I think it’s time to end the thought that talent is the responsibility of the TA team only.
Talent is the responsibility of the direct supervisor, of the department/delivery head, of the CEO of the company. Great talent enriches the company in more ways than one, and the only way to achieve a great talent mix in the company is to give greater autonomy to department heads in hiring, within a corporate governance and ethics framework.
This article was penned by Mr Vinu Nair, Managing Partner Antal Chennai. He focuses on Head Hunting, recruiting key talent and business leaders for my clients in the ITES industry. Prior to joining the Antal Network, Vinu Nair has worked in the Sales & Marketing and IT sector for more than 20 years. He was Vice President at NTT Data, managing their business in India and Middle East region. He played key roles in the SAP delivery team for many years before moving to Sales and Business Development.
Vinu would be happy to hear from you..any comments and rebuttals either on the blogs comment section or through a direct email to him on email@example.com.
Meet us at the Franchise India Expo, on May 20 & 21, 2017 @ Stall No 7
Antal International is a 24+ year’s global executive recruitment business with 146+ offices across 33+ countries. Antal as a brand came to India 10 years ago and since then we have helped many aspiring entrepreneurs coming from professional backgrounds establish their own successful recruitment business.
Antal International not only gives you an opportunity to earn a significant profit from a relatively low investment (approx. 10 – 15 lakhs) but also grooms you as a recruitment leader & mentor who facilitate the career growth of candidates by coaching them and finding them the right opportunity as well as advice clients on how to meet their business goals by hiring the right people.
As a franchise owner you will be perfectly positioned to develop a profitable business in this low overhead/high return industry. You will launch and operate your business using our globally recognized brand and award winning methodology, all backed by a leading team of recruitment and franchising specialists. When you join Antal you will be joining an award winning Franchisor, externally recognized for their achievements in recruitment, franchising, entrepreneurialism and training.
Why Join Antal International
- Leverage from a global brand represented across 33 countries (144 offices).
- Shared business through our global network of offices. Our franchisees add 15-25% to their revenues through sharing candidates, clients and fees
- Access to thousands of blue chip multinational clients
- Comprehensive training for you and your staff throughout the full term of the franchise license
- Regular international networking, training, strategy events and conferences
- Weekly Antal Now call facilitating business sharing
For more comprehensive information on Antal International Network recruitment franchising log onto www.india.antalfranchising.com
Long weekends are a great way to relax and there’s nothing better that having a great book to accompany you. This weekend we are giving you 5 great books that you can get your hands on if you are a sales professional, business owner.
With a goal in mind to inspire you and help you improve your sales skills we asked our Franchise Training Director, Ms. Shinu Jose to suggest 5 of her favorite sales books that she believes are a must-read for anyone who is involved with sales on a daily basis
So here’s her list….
Secrets of Closing a Sale- Zig Ziglar
Zig Ziglar is synonym with sales, if you’re passionate about sales there is a very low change that you may not have reads his books. ‘Secrets of Closing a Sale’ is a must on my list of recommendations because of one of the key things he highlights which I feel that most of us choose to ignore “there’s no room for success in a salesman’s career if he’s taking the fast route, making the quick sale, and then locking the door behind him.” He gives a number of examples through humorous real life situations and thought provoking questions that can be used to influence a yes from your prospects. He suggests techniques that are easy to understand and apply, yet have a far-reaching impact.
How I raised myself from failure to success in selling- Frank Bettger
This is one inspiring story that someone can relate to, how Frank Bettger failed insurance salesman, to owning his own estate and having the possibility for early retirement. This book is a journey through his financial stability with examples from his personal experience. Some overarching themes that his book highlights include the best ways to conquer fear, the power of enthusiasm and more. A must read for someone who is going through a rough patch and is trying to find a find their spark again
Influence- the Psychology of Persuasion- Dr Robert Cialdini
Whenever we are asked to purchase something, do something, meet someone we have to be persuaded before we agree. We simply want a reason behind everything we do. As a sales professional persuading business prospects, customers is part of our daily work routine. In this book Dr Robert Cialdini brilliantly puts down 6 principles of persuasion, talks about why people say “YES” and how to persuade them to say yes.
Negotiation Genius- Deepak Malhotra, and Max Buzerman
A brilliant book by 2 geniuses, who list down proven strategies, principles and habits that can help you achieve positive results in any negotiations. This book is the perfect guide for preparing and executing negotiations – whether its cracking a business deal or negotiating a home deal or your next salary.
Hardball Selling- Robert L Shook
Shook guides sales persons to master hard selling using four basic principles. He focuses on various steps in a sales process such as getting past the “gatekeeper” to the single-minded tactics necessary to close a sale.
Here’s to a great weekend… Happy Reading
Keep Learning, Keep Grow
The Antal India Owners Meet is a great way to connect with and network with Owners, Support team and Management. It also provides us the opportunity to network, build relations and share business. This year we had 22 Owners attend this meeting from across the country, the Antal India Support Team as well as Mr. Tony Goodwin.
The meeting began with Joe Devasia and Tony Goodwin greeting everyone and articulating a small welcome note. They focused on the need to build relationships through networking and using opportunities like the Owners Meet to network and share business. Post which the group was invited to recite our company’s motto “Sharing Information, knowledge and experience…for the benefit of clients, candidates and colleagues. ” (Watch the video here >> https://goo.gl/hpdxIE)
- Joe then updated the owners on the Sectoral Forecast for the year where he spoke about every promising sector that we work within such as Automobile, Real Estate, Agro, Travel & Tourism, FMCG/CD, IT, Infrastructure, Media
- Joe then presented the Year Gone By & Year Ahead for Antal India.
- He also spoke about new business and mentioned ATOS, which was referred to Antal Romania through coverage in Indian media.
- Antal India’s total Media Coverage was valued at 1.25 Cr in the past year, the majority of which was in Leading Publications that Gina worked diligently to get for Antal without any remuneration.
- He also made special reference to
- Nagesh Joshi having the highest number of sharing assignments with international offices
- Antal India Blog appears on the 1st Page on Google Search
- New Antal India Franchise Website india.antalfranchising.com
- Boost In Social Media Activities using the hashtags
The key speaker for the Owners meet was Mr. Birender Ahluwalia, who lectured a session on ‘Converting Yearly Plans into Reality’. Mr. Ahluwalia focused on increasing productivity at work by nurturing positive people. This highly interactive and energetic session gave a perfect start to this day long event.
- Goodwin focused on Key Account Management and how Owners can build profitable and successful businesses by Ultra-Specialisation (identifying & focusing on a niche). He highlighted various business developments happening across the Antal Global Network. He stressed on the need to constantly look for new opportunities and he brilliantly put this in this line “Don’t see closed or half open doors, just focus on the Opportunity behind the Door”. Show initiatives and take risk.”
Gina Mascarenhas took the following session on ‘Social Media for Recruitment Business’. This session highlighted the need for Owners building and maintaining a personal brand on various online digital platforms. She gave a few tips on how to create, build and maintain a strong online presence. She also shared tips on how to work on content development
The next session ‘Learning from Account Mining – Owner Stories‘ was a panel discussion chaired by Ms. Shinu Jose, Director-Training. The panel consisted of the Antal Stalwarts Joseph Devasia, Praveen Dewan, Nagesh Joshi, Mayank Chandra and Vinu Nair. These Owners addressed the forum about how they manage and maintain their Key Accounts as well as the importance on continuously building new business.
LinkedIN conducted a session “LinkedIn for Lead Generation”, where they spoke about the various tools Owners could use to build their businesses as well as key LinkedIn tips and tricks. We also had Mr Anirban from Mettl – a secure, flexible online candidate skills assessments platform. He conducted a session on ‘Creating high performance teams’.
Shinu Jose then took another session ‘A Rigorous Interview Process’ with the Owners on hiring PRC’s for their Office.
Mr. Vinu Nair, Managing Partner Antal India conducting a small session ‘Leveraging capability across offices’ this session focussed on offices working in same discipline can join hands together and sell Antal as one.
Mr. Anil P Dev spoke about ‘Position Specific Terms or Empanelment’ another great session to build profitable businesses.
With this session it was time to ‘call it a wrap’. But before we could ‘call it a day’ we had to pose for a team pic